Violence Against Sexual and Gender Minorities Essay

Violence Against Sexual and Gender Minorities - Essay Example Childhood experiences also play a role in encouraging violence against sexual minorities and gender. In the case of Richard Thomas his childhood experience was full of violence and death. This played majorly in making him be violent too. His family members as well as close friends were brutally murdered. Violence became part of his life. According to Martin-Storey (2015) childhood experiences affect the perception and insights of an individual about all aspects of life. Corona, Jannini and Maggi (2014) add that adults are mere products of their childhood experiences. Related to childhood experience, is the environment and the society and the individual lives in. Every society has its own ways of lives and thenorms. There are societies that are radical and may have problems with sexual minorities hence abuse their rights. According to Goldberg (2010) the social setups create what seem morally right to them and violation of these morals might not be welcomed by the society. The society where Sasha Fleischman lived took time before accepting her as s heterosexual because they were never used to seeing males putting on skirts. The state laws and policies may also play a role in encouraging violence against sexual minorities. By failing to set clear laws that will protect the minorities, the radicals may take advantage against them.   Wise (2012) adds that judicial systems may fail to protect the sexual and gender minorities when the stipulated laws bear no clear details on such cases.

Water Chemistry Essay Example | Topics and Well Written Essays - 250 words

Water Chemistry - Essay Example Solutions Polysaccharide- these are polymers that are made of several chains of either monosaccharide units or disaccharide units Glucose- this is an example of a monosaccharide. It is a simple sugar consisting of a hydroxyl group (OH) in the structure. Glucose structure Amino acids- organic compounds with an amino group (NH2) and a carboxyl group (COOH). Fats- organic compounds with carbon, hydrogen and oxygen present in their structure. Fats contain glycerol which houses hydroxyl (OH) group and fatty acids which houses carboxyl (COOH) group. Proteins- Contain carbon, hydrogen and oxygen in their structure. Proteins consist of both amine (NH2) and carboxyl (COOH) groups. #2 Solutions (a) Entropy- this is a measure of how much a system is disordered. Denoted by S. (b) Enthalpy- this is the product of pressure of a system and volume of a system added to the internal energy of a system. (c) Gibbs Free Energy- this is the product of entropy and absolute temperature subtracted from the e nthalpy of a system. (d) Exothermic reaction- this is a chemical reaction in which energy is released in the form of either light or heat. Endothermic reaction- this is a chemical reaction where energy is absorbed from the surrounding. The energy can be in form of heat but not in all cases.

Examining The Hollywood Remake Films In Other Countries Media Essay

Examining The Hollywood Remake Films In Other Countries Media Essay It is widely known that Hollywood remake films from other countries become an indispensable element in the industry. More and more Hollywood remake films based on Asian or European films, as a result that international remake films become a special part of globalization. In economic perspective, the film consumer as the mass-audience of remake films is the one that has to consume the films through Hollywood because of the globalized market. According to Marx (1976), every social process of production is at the same time a process of reproduction. Therefore, remaking films as the process of reproduction is a social process at the same time in terms of different perspectives: culture communication and adaptation. Based on this reproduction process, the following section of the essay looks at the reason that films made in one nation and remade in Hollywood. Moreover, third section examines what gets added or removed in the process of adaptation with two specific examples of Hollywood remake films from European and Asian: Vanilla Sky (2001) and The Departed (2006). Additionally, during the comparing and contrasting, the unique cultural communication of Hollywood remake films will be paid more attention to. The major findings with a summary of this paper will be presented at last. 2 the reason that Hollywood remake films from other countries Firstly, increasingly expansion of communication and information development in the recent decades has produced a great require for culture exchange. Hence the culture exchange among states and the interaction of culture has been in active for centuries (Nae, 2003). Within this culture exchange, it can be known that the transnational cultural communication through different media such as TV, newspapers and film. Thus, the Hollywood remake films from other countries are now being practiced more intensively than ever. It seems that transnational cultural communication seems to be the first reason that Hollywood remake films from other countries. Secondly, since the beginning of global cinema, films as cultural commodities have been exported and imported to various areas all around the world. As Kotler (1991) says, the globalization enhances the international business and the motivation of the effectiveness of producing, using new technology and improving management methods. Likewise, as another method of producing films, Hollywood remaking films from other countries is a consequence of globalization. So globalization, especially globalized market, has also resulted in enlarging movement of movies from national to Hollywood. Thirdly, according to Horkheimer and Adorno (1969), the film industry is included in profit driven businesses. Because of commercial profit from the worldwide market, Hollywood may have to find more strategies to earn as much as possible. Remaking film is a win-win for both national film and Hollywood due to maximum financial incomes. On one hand, national films benefit from the copyright income in globalized market. On the other hand, Hollywood might remake the successful national film instead of producing completely new films in order to predict desires of film audiences and save pre-production cost. In addition, Hollywood remake films from other countries are able to express the national unique stories to larger markets and to ethnically diverse audiences. Therefore, another reason to Hollywood remake films from other countries has relevantly been toward producing more economically profit. Finally, another typical illustration to remake films from other nations it is innovation outsourcing. According to Manning et als (2008) definition, outsourcing from different organizations may engage an agreement about trading products or services. Particularly, Hollywood outsources creativity from the other suppliers in other countries. Besides, remake films were also negatively discussed. Some studies claim this outsourcing is a kind of Hollywoods style vampirism. They remake foreign films is a symptom due to the creativity bankrupt. Remaking is seemed to be an easier way of movie production, as a result, the lack of innovation capacity might be another reason. 3 the Process of Adaptation: the Departed (2006) and Vanilla Sky (2001) 3.1 The Departed (2006) To examine what gets added or removed in the adaptation of Hollywood remake films, I make an illustration as Hong Kongs 2002 film Infernal Affairss Hollywood remade version The Departed (2006). The Hollywood director Scorsese displays a creative adaptation to the larger global market of Hollywood by remaking this Hong Kong film. In the essay will focus on discussing this adaptation of remake films between Hong Kong and Hollywood. 3.1.1 A new title The original Chinese title of the film is Wu Jian Dao, which is a word from Buddhist scripture. It means Continuous Suffering Hell, the worst of the Eighth Hells, which refers to the two lead characters suffer from playing as double spy in both bright and dark. So the English translated title of the film is Internal Affairs, also contains a symbolic Buddhist element. The cultural background of Asian audiences is present to help them understand this Buddhism title and the meaning behind it. Likewise, in the Hollywoods choice of the new English title for the remake version: The Departed. It seems to be a reference to the global market. Though The Departed is not the exact the same like the Internal Affairs represented from Buddhism, it supplies as a Hollywoods style adaptation of the Asian religious. The Hollywood is intent to make the global audience understand the film better by avoiding some special cultural gap. These filmmakers are likely to use the new title in order to communicate local culture within their films and make the film suitable to the Hollywood audience. 3.1.2 A new cultural background As it is mentioned above, original version Infernal Affairs is a film that influenced a lot from Buddhism. In Hollywood version, however, even if the plot in The Departed is similar to Infernal Affairs, it does not remain any Buddhism. The reason to this is Scorsese relocate Hong Kong to American city Boston in the Hollywood film. Thinking about the region and racial differences in Boston, The history and religious setting of the film have to adjust. Frank Costello (Jack Nicholson) disproves the Catholicism idea of the Churchs want to put people in their place, instead of Infernal Affairss Buddhism. Catholicism is replicated as a religion choice of Costello by refuting the Church. This leads to The Departed in absolute difference to Infernal Affairs. In remaking the Infernal Affairs where the powerful Buddhist themes are in attendance, the religious meaning is changed during the film The Departed. However, as The Departed approaches to final, Catholicism seeped out the film. During the climax, Queenan (Martin Sheen) and Costigan (Leonardo DiCaprio) are cornered by Frank Costellos men. In order to help Costigan escape, Queenan blesses the god alone before facing up to Costellos gang. This gesture of religions within the film is an adaptation for the new cultural background. 3.1.3 A new group of audiences Remaking film is not only the transfer between two languages, but also the localized content due to globalized market with a much wider audiences. What is more, a national film exports, such as Hong Kongs Infernal Affairs exports, can be used as a cinema product trying to import under globalization. As a product, movie makes every effort on the growth of its audiences with the intention of catching better outcome at the box office. The goal of remaking films is the same that to strive to appeal more audiences further than the country cinemas borders. What The Departed has gotten is able to be considering as an attempt by Hollywood to make its films accessible to further audiences outside the shores of the previous region. In The Departed, Hollywood has effectively translated every part of characteristics in Infernal Affairs suitable for a bigger audience group who recognizes and believes the Hollywood culture. Transformation into Hollywood The Departed is actually a process of Hong Kong film globalized into the United States film. As Hollywoods worldwide status, The Departed is more accessible to a lot of Hollywood international audiences. These people are armed with a better accepting and acknowledgment of US culture through Hollywood films and for that reason more accessible of The Departed than Infernal Affairs. Nevertheless, the target movie market does not necessarily mean the all content of remaking has been localized. In fact, it depends on audiences demand. 3.1.4 A new language More problematic issue is the language problem, for the reason that language is a cultural identity. Numerous multinational remake movies may ignore a very important part, the language. This would inevitably lead to a translation problem, a language translation process ought to be seen as equally important as cultural adaptation. This should not be erased in the film remake of the language translation or cross-cultural power struggle to clarify the real practical problems. Language translation of a movie really shows the behavior of a cultural force. However, translation is not necessarily just the only activity, dislocation from the country or cultural background, the films language. For instance, Chinese-speaking countries, their national films have to translate properly into English if remaking them by Hollywood. Therefore, cross-border remakes that involve in the translation of the text acts of translation only mix changeable relations among languages, rather than distracting these relationships by themselves. On the other hand, as Bal and Morras (2007) research, it is traditionally a large number of concepts and classification beyond the scope of the project, it is not possible here to repeat lots of debates in relation to language translation. 3.2 Vanilla Sky (2001) I will examine another example of transnational remake film between Hollywood and Europe, which traditionally have been the most significant prolific. Hollywood remade the Spanish psychological suspenseful story Abre los Ojos (1997) into Vanilla Sky in 2001. Although this example is not as systematic as the Hollywood remakes of French films, it point out Hollywoods enlarged cinematic absorbing from a wider nation and culture. Particularly, I engage another illustration of Hollywood remakes in a detailed analysis of the Spanish film Abre los Ojos (1997) and its Hollywood remake Vanilla Sky (2001), paying exacting attention to issues of adaptation. 3.2.1 The same and the different Europe It is generally accepted that the film industries of Europe and Hollywood have been tangled at the beginning because the historically cultural and economical communication. However, these two cores of movie production have had their own unique trajectories and, in fact, the two have been separated by considerably different ideas of cultural. As a consequence of this, perhaps one of the most long-lasting and encircling has been a realistic and metaphorical separation between business and art, where European movies is interpreted as more relate to art invested and Hollywood as more likely driven by income. 3.2.2 Commercial element of Hollywood style Smith (2004) presents a convincing and appealing relative analysis of Abre los Ojos and Vanilla Sky, he discusses the idea of urban alienation and the danger of the image in the movies, and compares the stylistic differences between Vanilla Sky and the Abre los Ojos. According to this, Abre los Ojos states from the start that it will explore the ideological purpose of identity. The first sequence of this film repeats the opening of Abre and reiterates many problems. It seems that ideological constructions of individuals are too dramatic relative to the citys material culture. Nevertheless, the film moved to New York City. As the films main character, David Ames steps out of his attractive Ferrari in Times Square. Here, the city is an obvious commercial space of Hollywood style, seen as the movie quickly presents advertisements. Vanilla Sky thus assigns commercial element of Hollywood style compares to ideological layers carried over from Abre los Ojos. 3.2.3 Cultural imperialism from Hollywood However, cross-border remakes mainly occur as Hollywood remakes of films from other states, which characteristically gather some criticisms as cases of cultural imperialism. And certainly, Hollywoods almost exclusive seized the American media market, together with their supremacy over global film industry. Hollywood emerges to give a structural benefit in remaking movies from other countries, rather than allowing these movies to enter the American media market directly. Since production corporations in many other states cannot catch up with the strong power of Hollywood, they depend on Hollywood for worldwide distribution. Miller, et. al (2001) claims that Hollywood films preserve international appeal through Hollywood style narratives and the communication of American national values. Actually, the financial and cultural relationships between Abre los Ojos and Vanilla Sky disclose a worldwide Spanish national identity, as well as Hollywoods US national identity. Collectively, they reveal the complexity of regarding Spanish national identity outside of transnational capitalism. Moreover, it demonstrates the influential power of American national identity in the international film industry. Current system of international film industry enables Hollywood not only to distribute and make money from other places, but also to support its creations and be in charge of global market by remaking national films that proved to be successful in their local markets. Cultural imperialism is added in the adaptation of these films, as a result, the Hollywood remake films from other countries is a way to keep themselves in priority position. 4 Conclusions Increasingly with the growth of Hollywood remake films from cross-cultural communication, throughout this essay, firstly we have seen the reason that films made in one nation and remade in Hollywood in the reproduction process. Then the essay has focused on studying two specifically illustrations from Asian and Europe. One is remaking of Hong Kong film Infernal Affairs to the Departed (2006). The other is remaking from Spanish film Abre los Ojos into Vanilla Sky (2001). Based on these two cases, the essay analyses what gets added or removed in the process of adaptation from seven different aspects: a new title, a new cultural background, a new group of audiences, a new language, Europe and Hollywood, commercial element of Hollywood style and cultural imperialism from Hollywood.

Narrative- Water Slide Experience Essay example -- Personal Narrative

Narrative- Water Slide Experience I was so excited. I could hardly breathe through the hour drive it took to get there. I was squished between my two ten-year-old best friends in the back seat of a white Saturn, but I didn't care. I was practicing over and over in my head what I was going to say to all the smart-alecky adults who would tell me I was too young to ride the water slides. I was simply going to reply, "Actually I'm ten, going on eleven." On the right of me sat the girl I met in preschool, the swimmer who was named after a state like me: Tennessee. She was the observant artist. She sat there holding a deck of cards, trying to find all the queens. I could tell she was nervous. Her hands were sweating. The cards were damp and at one point they slipped from her fingers. She giggled unhappily. I looked down and realized mine were sweating too. On my left was the girl who spoke for the three of us. She was the big cheese. Anna was without a doubt, the most daring of the three of us. She was the one who started the famous food fight of '95 in the Travis cafeteria. She told the entire school that her sister ran away to join the circus in '96,and in '97 she broke a boy's arm, wrestling. It was obvious that she was going to ride the infamous "death slide." In fact as soon as we jumped out of the car she screamed, "I'm going to ride the biggest ride at Schlitterbahn, 'The Death Slide.'" I was still debating on whether or not to go on the newest and scariest ride of Schlitterbahn. Anna was humming "Jon Jacob," and acting like it was no big deal. Tennessee was practically shaking and saying, "Everything will be fine. I'll ride the kiddy slide." She was joking, but I knew that thought was probably going through her he... ...The lifeguard yelled, "Keep your hands and your feet together." I sat down on the edge at the very top of the slide, he gave me a hard, fast push and I was off. It was like sliding down a vertical stick. I had to squeeze my arms to my chest and keep my clenched feet together. I was screaming so hard, I had a sore throat the next day. But I wasn't screaming from pain or freight but excitement. When we got to the bottom Tennessee and I were laughing and throwing up our arms in victory. Anna wasn't too happy with us at first but she got over it, though she never did go down The Death Slide that day. I know it was just a ride in a park, but I always think about day when I'm feeling too scared to try something new. I remember what it felt like to fly down that big blue slide. I realize that I might be quiet, even invisible, but hidden inside me is a brave heart.

Civic Duties of Teenagers

Quinn Bailey 3/4/2013 Civic Duties of Teenagers Introduction Civic duty is the obligation to each of us to leave our community in a better condition than we found it. Every person in our country has rights, and with those rights come responsibilities. That is what civic duty is, your rights and responsibilities that help contribute to society. Every single day we perform these tasks to help better our country as a whole. Teenagers have a huge role in this circle, whether they believe it or not. The civic duties that teenagers perform are a crucial part of our society, because they are the ones who grow up to be the next generation.Rights of a Teenager As a teenager, you are entitled to your rights. It’s easy to think that teens have no power over anything, even their own lives. However, teenagers have more rights than you might think. Many of a teenager's rights stem from having the ability to make a wise decision without parental consent. Every single day, teenagers everywher e are blindly fulfilling their civic duties. When a teenager goes to school, they pledge allegiance to the flag. They are basically making a pledge to the United States of America stating that they will fulfill their civic duties.I like to think of this as ‘signing a contract’, and most of them do it without even knowing it. Some of a teen’s rights are lawful rights, meaning they are permitted by law. One lawful right is going to school. Children have the right to a free public education beginning at age six. Teens sixteen and older have the right to decide if they want to attend school or not. In most states, a parent is required to sign agreeing with this decision. Another lawful right teenagers have is being able to have a job. Some states allow you to begin working as early as age fourteen.Another lawful right that teenagers have is the right to feel safe. A teen has the right to feel safe from all emotional and physical harm. If a teenager does not feel safe , they have the legal right to be taken out of the situation and placed in a safer one. Teenagers also have unwritten rights, or norms. These rights aren’t lawful, meaning they are a choice. One unwritten right is the right to drive. In most states, when you turn fourteen you can obtain an instructional permit if you pass a written test. With this permit, you learn to drive with a licensed adult in the car.Then, when you turn sixteen you can get a drivers license if you pass a driving test. Responsibilities of a Teenager From the point of view of a teenager, â€Å"Every generation has a role they need to play in society, and whether they think so or not, teens have one too† (Simpson, Nealle). Eventually, the teenagers are going to turn into adults. As you progress through your teen years, you gain more rights. This teaches you to make good decisions, many times without parental consent. â€Å"I don’t think teenagers should be expected to do more things,† said Nealle. They already have enough on their plates. † In America, teenagers are very well off. In many other parts of the world, teenagers have few rights compared to Americans. â€Å"In some countries, girls get married as early as fourteen†¦ †she stated. â€Å"And the worst part is that they don’t even get to choose who they marry! † From the point of view of a middle aged person, â€Å"Teenagers should share their burden of society duties† (Simpson, Jud). Every teenger should contribute so that a successful society can exist. â€Å"When you’re a teenager you kinda just shuffle your way through life,† said Jud. It’s a great time to make mistakes, but it’s also essential to learn from those mistakes. † Jud says that when he was a kid, rules were much more strict, and they were disciplined harder and more often. â€Å"Teens aren’t taught to be as respectful now a days,† he said. From the point of view of a senior, â€Å"Teenagers serve as better role models to other teenagers than adults† (Bailey). â€Å"If kids see another kid doing it, they think it’s cool, so they try it. Rarely do teens listen to adults about what’s in and what isn’t,† explains Bailey. In America, a decent percent of teenagers often volunteer in their community, but Bailey has a different pinion. â€Å"I think teenagers should volunteer more often,† he said. The definition of civic duty is literally ‘the activities that one does to serve their community. ’ â€Å"Teens don’t often think about how big their role is in society†¦ † said Bailey. â€Å"When I was younger, I was in all sorts community projects. † Bailey would like to see more teens signing up to volunteer, but he is very strong about his opinion that it should be a choice. He thinks adults should steer teenagers in the right direction, and then let them make the decisions.Being a teenager is a good time to learn how to make responsible decisions. â€Å"It should be voluntary,† says Bailey. â€Å"You can lead a horse to water, but you can’t make them drink. † My Civic Duties I find myself very lucky to live in the United States of America. Sadly, in many other countries teenagers like me are much less fortunate and have fewer rights. What is even more sad to me is that many teenagers take for granted the rights they inherit as U. S. citizens. One example is that some teens actually take up the opportunity to drop out of high school whenever they get the chance.It upsets me that they don’t continue with their education and become a better educated citizen, especially considering it is free. As an American, I share the right of free speech with all other citizens. I also reserve the right to drive. As of age fourteen, I am legally able to drive after going through proper instruction. I also have the right to own an imals. I am very lucky to be able to say that I have the right to an education. In some other countries, like Mexico, they do not have free public education. I think this is partly what makes America so successful.In Alaska, when I turn fourteen I have the right to employment. I believe that this is a nice aspect of our society in America, because it teaches teenagers like me to learn how to work with others and manage expenses. In turn, they can grow up to be responsible with money. They will also grow up to be cooperative when working with a group of people. As a citizen, I also have the right to travel abroad with a U. S. Passport. Another right I have is the right to exercise my religion. I am able to live freely and express my religion without consequence.Where there are rights, there are responsibilities. I feel like many teenagers my age think that they get all of these rights without having any responsibilities. One example is cleaning up after themselves. Many teens expect things to be clean for them, yet they never clean up after themselves. I often see teenagers littering, whether it be leaving plastic bottles on the side of the road, or simply just leaving wads of gum under the table. One of my responsibilities is to attend school. Not only must I attend school, I must also complete all of my work in order to learn and be a successful student.I have the responsibility to stay informed about things like current events and politics on local, state, national and worldwide levels. Being successful with my education will lead to my becoming a literate and productive citizen. I have the responsibility to learn how to drive, and how to drive responsibly. The government promises me protection, and in turn I must abide by the laws and be a good citizen no matter where I am. When traveling abroad, I have the responsibility to be a good ambassador for the United States. Even though I have the right to exercise my religion, that does not mean I can disrespect other people’s religions.I have the responsibility to respect all other religions, and in turn other people should also respect my religious views. Conclusion In conclusion, I believe that teenagers have a consequential role in our society. It is of utmost importance for us as teenagers, the next generation, to recognize that although we are given a host of very enjoyable and enticing rights, we must uphold the responsibilities that couple these rights. If we fail to meet our responsibilities, the results could be disastrous, and we will create an undesirable, unsafe, unstable and unhealthy society for us and future generations to live in.

Innovation at Apple

Steve Jobs nurtured a culture in the company that was compelled of secrecy, which inspired the employees to think differently and develop these products. (Kate, 2011) Innovation is one of the most important factors throughout the company as most of the products are designed to beat substitutes and stand out next to others. Apple has been ranked as the most innovative company for four straight years since 2005, which suggests that It will not fade anytime soon. (AY-Rubble, 2010) The company tries to maintain Innovation In all Its processes and Incorporate it around the marketing mix.The main focus is around the product as it is what the consumer is after and leads to satisfaction, which may also result in loyalty. The Pricing of the product, the promotion behind it and its placement are also infused with innovation in order to capture a good image for the consumer. Apple's products have not always been great successes, but its product line evolution tells its story. The company uses u pright innovative strategies In order to create new Innovations. Its management Is very process orientated and highly structured; It Is very customer driven and grasps nonuser needs.Apple has always addressed innovation in different forms, which has added to the success factor. The different forms and issues of innovation that apple undergo are, introducing and building new products or services that are cool, user friendly and satisfy consumer needs. With the creation if the Pod, apple have used the technology S-curve. They change the way Industries operate such as the music Industry via Tunes and create strategic pricing In order to Increase Income as the company has a strong focus on R;D.All of this was conducted under Job's innovative leadership and being an outsider, which has led the company to where it is standing now. Due to apple's immense contribution to the Industry and being a pioneer, a lot of spillovers have occurred as other companies benefit from apple's knowledge and creations. Company's innovative strategy comprises of the development of new and exciting products as well as its innovative and advanced business models. Due to its game- changing innovative products, apple has managed to be pioneers and first movers into new business areas.As these products pushed apple to be pioneers in different industries, they were not the first ones to do any particular thing and could be seen as a follower prior to the release of these products. Apple isn't the first company to invent the computer, the mobile phone or even the pod as there where MPH players prior to its invention. (Worst, 2012) They managed to develop and produce these things extremely better than the other companies, especially the ones that were pioneers and first movers prior to these products.As a follower in the beginning, Apple had the advantage of learning from mistakes of other companies and to see how they did things. This helped apple design their products, which they decided to f ocus upon what the consumers really wanted; they accelerated the path to breakthrough ideas. Apple's creation of all its innovative and stylish products helped drive and push the company to the top of its industry. Even though it was the products that propelled apple to the top, product innovation was not the only innovative side of apple.Innovation was infused into apple's innovative business models in which apple found and delivered new ways to create and capture value. (Goldstein, 2009) Apple crosses industry boundaries and deals in different areas of it. The company doesn't only deal with hardware but with software, logistics and entertainment as well. Mastering all these areas have helped apple integrate its systematic innovation, which has added to its value proposition. Apple's core products such as the pod or phone would not have been as appealing and as successful if it wasn't for the link with tunes and the App store.The App store offers different ways to make the Phone, P ad or Pod better with its applications. With the creation of Tunes, Apple pioneered in a new business space and put out a new business model for downloading music. This business model was as innovative as the software and it was powerful enough to show that people would pay for music if the price is right and the interface is simple. (Anderson, 2011) Functioning as an intermediary between the music label and the consumer, Apple has created an innovative strategy for purchasing music.Since the hardware devices are linked to the software, the razor-razorblades model can be used to describe this strategy but in the reverse direction as the APS and the add-ones including music from Tunes all cost money and consumers purchase them from their devices. Hess, 2010) The S-Curve is used to measure the adopters of a specific innovation. The curve is shaped as an S as it models the rate of the adoption. The adoption of the innovation usually starts slowly and as knowledge of the innovation incr eases, and then the rate of the adoption follows and increases as well.Eventually the adoption of the innovation levels off as most of the members of the social system adopt the innovation. (Mueller, 2008) Apple's Pod is a good example of the S-Curve Strategy. The graph below demonstrates Pod sales from the first quarter of 2002 until the second The S curve also determines the pricing strategy used by the firm as it wants to maximize profits in the beginning (bottom of the curve) and to have value pricing and minimized unit profit at the top of the curve in order to maximize market share.As seen in the graph, since Pods appeared on the market in 2002, sales have steadily increased; a couple of factors influence the yearly increase of sales. Some of these factors are, new and more developed models of ‘Pods, whenever there are sales such as holidays and promotions and when Apple decide to tag the product with cheaper rises. Examining the graph, one can see that from the second q uarter of 2007, the adoption rate of the innovation starts to slow down and become steadier.The big jumps in the graph indicate the holiday seasons, which inevitably skews the S Curve. (Anderson, 2011) In 2009, it is evident that the adopters that contribute to the sales are in need of an upgrade and not Just to purchase for first time usage, which leads to a new innovation. Eventually, with continuous groups of consumers adopting the new technology, the market share will reach its capacity. Thinking internationally, Apple is still in the early adopter phase as countries such as India and China are Just starting to buy Pod's and smartness powered by sis. Stamps, 2009) The S-Curve strategy also helps companies determine the point of diminishing returns, which results in them knowing when to look into new technology alternatives and alterations. Even though this strategy helps plan the development of new technology, it still has limitations. The model cannot determine how big the gain s from the new technologies will be, it also does not imply on when to invest in new technologies and eradicate the current one. (AY-Rubber, 2010) The size and structure of the S curve varies in reality between different technologies and the model is Just an overview of the observed technology routes.The biggest uncertainty within this strategy is the size of the total market; for smartness it was bigger than expected. Apple's use of the ‘S' Curve is also evident in the fact that an Pod is 2002 is about the same price of one in 2011, Just that in 2011 it had at least four times the storage and capacity and is probably more profitable for the company than the one sold in 2002. (Anderson, 011) This shows that apple uses value pricing as they move through the market. Rival companies such as Google identified this as a weakness in Apple's business model.