Marketing Plan Essay Example | Topics and Well Written Essays - 2250 words - 1

Marketing Plan - Essay Example This has campus at Hendon, Trent Park, Cat Hill, Enfield and Archway and now Dubai in the United Arab Emirates. Any student enrolling with Middlesex University must take membership of Middlesex University Students Union (MUSU) within 14 days of enrolment. MUSU aims at representing the students of the University in matters affecting their educational experiences. It also aims at t o provide a recognised means of communication between the students and the University authorities. It promotes and encourages student societies, cultural, sports and social activities. It provides high quality and high value for money services that will meet the needs of students of the University and at last it ensures the students to be centre of their services. Academic year 2004-05 saw the university management force MUSU, against the wishes and votes of MUSU members, to give up its commercial areas, i.e. shops, bars, cafeterias and entertainments. These have now been taken over by a company called Scholarest, a major player in catering facilities to UK educational institutions, who already handle catering facilities for the university proper. This situation has arisen due to a dispute over a  £250,000 debt owed by MUSU to the university.2 There are various corporate objectives for MUSU. It is a service organisation and is aimed to provide services to the students to make their student life comfortable and their educational experience memorable to them. The Union is one of its types for its target group that is Middlesex University students. Each and every student is bound to be member of the union. This is one of the strength of Union because the number of members in the union will increase with the increase in the number of students. One of the major weakness in the past have been control over budget where MUSU have been failed to continue its catering services which has been given to an outside agency due to the overdue payment to the